Charter Management - West Nautical

Charter Marketing

Perfection in everything

An approach that marries best-in-class yacht marketing with West Nautical’s expertise.

We intentionally keep our fleet of represented yachts small so our team can dedicate more time to individual yacht marketing. Our approach is to expertly build yacht brands, define the market niche, and maximise promotion.

Our responsibility is to manage the charter booking process on behalf of the owner to maximise net income, control operational costs and properly negotiate charter contracts. We ensure yachts are represented in a competitive manner, commercially effective and legally sound, whilst respecting the personal requirements and instructions of the owner.

Defining our client ambitions so the goal drives our strategic approach

Visit the yacht to ensure a comprehensive and current picture of the yacht, along with her facilities and crew

Think boldly to identify rich and engaging storytelling angles associated with the yacht proposition

Concept big creative ideas to maximise attention and interest in the yacht

Produce all the necessary written content, photography, video and marketing materials

Schedule and execute a marketing campaign that maintains continuous market penetration

Liaise with the Captain on a regular basis to discuss changes in crew, new additions, or upgrades

Schedule open days and participate in charter yacht shows

Manage the yacht charter calendar and bookings

Respond to all charter requests and process charter enquiries in a timely manner

Actively follow-up on past enquiries to maintain an active pipeline of charter interest

Estimate fees for relocation, supply itineraries and provide information to help charter brokers close deals

Prepare MYBA charter contracts and manage escrow accounts where West Nautical will act as the stakeholder

Provide support to all charter details from booking through to successful completion

Handle all fiduciary responsibilities as per MYBA contracts

Manage all financials including advance provisioning allowance (APA) funds

Produce regular income statements and end-of-season financial reports

Maximise charter revenues